Website vs Social Media Page: Why Your Business Needs Both

Social media is rented space

Instagram, Facebook and LinkedIn are excellent for reaching people and building a community. But you do not control them. Algorithms change, reach drops and accounts can be restricted. Your audience there is never fully yours.

A website is the home you own

Your website is the one place where you decide the message, the design and the next step for visitors. It also works with search engines, so people who have never heard of you can find you when they search for what you offer.

What each one does best

• Social media: awareness, engagement, quick updates, showing personality.
• Website: trust, detailed information, search visibility, enquiries and sales.

How they work together

Use social posts to attract attention and send people to a website where they can learn more and contact you. Add your social profile links to your site so visitors can follow you, and share new pages and articles on your profiles.

Where to start

If you only have a social page today, the next step is a simple, fast business website with your services, contact details and a clear call to action. You can grow from there with content and SEO.